DAILY NEWS / TRENDING NEWS

 Chipotle Mexican Grill kicked off college football season with a flavorful celebration that had fans lining up in their team colors. On Monday, September 15, 2025, the fast-casual chain launched its first-ever “Wear Your College Football Jersey” Day, offering a buy-one-get-one (BOGO) entrée deal to customers who showed up wearing a college football jersey after 5:00 p.m. local time2.

The one-day promotion was part of Chipotle’s broader campaign to celebrate the return of carne asada—a fan-favorite protein—and to tap into the excitement of football season across the U.S.

What Is Chipotle Jersey Day?

Chipotle Jersey Day was a nationwide in-store promotion that rewarded college football fans with a free entrée when they purchased another of equal or greater value—as long as they wore a college football jersey. The deal was valid only on September 15, 2025, after 5 p.m., and was limited to five free items per check.

The promotion applied to all regular entrées, including burritos, bowls, tacos, and salads. However, it excluded:

• Kids’ meals

• Catering orders

• Online, mobile, and delivery purchases

• Combination with other coupons or discounts

Only the jersey-wearing customer could redeem the offer, making it a fun and interactive way to show team pride while enjoying a meal.

Carne Asada Returns to the Spotlight

Chipotle Jersey Day also marked the fourth return of carne asada to Chipotle’s menu. First introduced in 2019, carne asada has become one of the chain’s most popular limited-time offerings. The protein is made from grilled steak marinated with cumin, coriander, garlic, and oregano, then finished with lime and cilantro.

According to Chipotle’s culinary team, carne asada is the perfect pairing for game day, whether fans are tailgating at the stadium or streaming matchups from home. The company also offered free delivery on all carne asada orders placed through its app or website from September 8 through September 30, 2025.

 Fan Engagement and Social Buzz

Chipotle teased the promotion on its social media platforms, calling it “the most wonderful time of the year” and encouraging fans to “wear any college football jersey this MONDAY 9/15 after 5pm & get a BOGO on us”. The campaign quickly gained traction, with fans sharing photos of their jerseys and meals across TikTok, Instagram, and X (formerly Twitter).

The brand’s playful tone and simple redemption process made the promotion accessible and memorable. Influencers and food bloggers praised the deal for its value and creativity, while college students saw it as a budget-friendly way to celebrate their team spirit.

📍 Where Was Chipotle Jersey Day Available?

The promotion was available at participating Chipotle locations across the United States, including major college towns and urban centers. Cities like Austin, TX (home to 18 Chipotle locations), Los Angeles, Chicago, and Miami saw high turnout, especially near campuses and stadiums.

Customers were advised to check with their local store for participation and arrive in person wearing a jersey to qualify.

🧾 Terms and Conditions Recap

Here’s a quick breakdown of the official rules from Chipotle’s College BOGO page:

Chipotle Jersey Day wasn’t just a clever marketing stunt—it was a celebration of community, sportsmanship, and bold flavor. By tying the promotion to college football and the return of carne asada, Chipotle created a memorable experience that resonated with fans across the country.

Whether you wore your team’s colors proudly or just came for the guac, Jersey Day proved that Mondays can be exciting when burritos and football collide.

 Chipotle Mexican Grill gave fans a delicious reason to celebrate this week with a limited-time Buy-One-Get-One (BOGO) entrée deal that took place on Monday, September 15, 2025, after 5:00 p.m. local time. The promotion was part of a nationwide celebration of college football season and marked the triumphant return of Chipotle’s beloved carne asada to its menu.

Whether you’re a burrito bowl loyalist or a taco enthusiast, this deal was a touchdown for anyone craving bold flavors and big savings.

What Was the Chipotle BOGO Deal?

Chipotle’s BOGO deal was simple, fun, and football-themed. Customers who wore a college football jersey to participating Chipotle locations on September 15 after 5 p.m. were eligible to receive a free entrée with the purchase of another entrée of equal or greater value.

This promotion was:

• Valid in-store only

• Limited to five free items per check

• Exclusive to jersey-wearing customers

• Not applicable to kids’ meals, catering, mobile, online, or delivery orders

The deal was designed to celebrate the return of carne asada, a fan-favorite protein option that Chipotle first introduced in 2019 and has brought back periodically due to popular demand.

Carne Asada Returns: The Flavor Behind the Promo

The BOGO deal coincided with the fourth return of carne asada to Chipotle’s menu, which officially relaunched nationwide on September 4, 2025. This premium protein is made from marinated grilled steak, seasoned with a signature blend of cumin, coriander, garlic, oregano, and finished with lime and cilantro.

According to Chipotle’s Chief Brand Officer Chris Brandt:

“Our Carne Asada is an elevated, chef-driven recipe that attracts new guests, reignites our Chipotle Rewards members, and excites our restaurant teams. The protein’s rich flavor profile is the perfect pairing for any gameday.”

In addition to the BOGO deal, Chipotle also offered free delivery on all carne asada orders placed through the Chipotle app or website from September 8 through September 30, 20252.

Why the Jersey Requirement?

The jersey requirement added a playful twist to the promotion, encouraging fans to show off their team spirit while enjoying their favorite meals. Whether you supported Alabama, Michigan, Texas, or any other NCAA powerhouse, wearing your team’s colors was your ticket to a free entrée.

Chipotle teased the deal on social media, calling it a celebration of “the most wonderful time of the year”—college football season. The campaign was widely praised for its simplicity and fan engagement.

Where Was the Deal Available?

The BOGO offer was available at participating Chipotle locations across the United States, including major cities like:

• Austin, TX (18 locations)

• Los Angeles, CA

• Chicago, IL

• Miami, FL

• New York, NY

Customers were reminded to check with their local store for participation and to arrive in person wearing a jersey to redeem the offer.

Pro Tips for Future Chipotle Deals

If you missed this promotion, don’t worry—Chipotle frequently rolls out seasonal offers tied to sports, holidays, and new menu launches. To stay ahead of the next deal:

• Join Chipotle Rewards for exclusive perks

• Follow Chipotle on Instagram and X (formerly Twitter) for real-time updates

• Download the Chipotle app to access delivery promos and limited-time offers

Terms and Conditions Recap

Here’s a quick summary of the fine print:

Chipotle’s September 15 BOGO deal was more than just a promotion—it was a celebration of flavor, fandom, and community. By combining the excitement of college football with the return of carne asada, Chipotle created a memorable experience that fed both appetites and team spirit.

Whether you scored a free burrito or simply enjoyed the buzz, this deal proved that Mondays don’t have to be boring—especially when guac and gridiron collide.

For full details, visit Chipotle’s official College BOGO page or read USA Today’s coverage of the promotion. Let me know if you'd like this adapted for a blog, newsletter, or social media campaign.