If you're reading this in America, you probably get the bulk of your phone's messages via text. Believe it or not, that isn't how it works in most countries.
With more than 2 billion users globally, WhatsApp has become the dominant messaging service in many parts of the world, including much of Asia, Europe and Latin America.
But data shared with CNN Business by research firm eMarketer indicates WhatsApp had less than 63 million users in the United States as of last year, or around 19% of the country's population. That's far behind its audience in countries such as India, Brazil and Indonesia, where it's among the most popular modes of communication. India alone has nearly 500 million WhatsApp users according to eMarketer, which is more than a third of its population and over half its internet user base.
So WhatsApp wants to change that. For the first time, WhatsApp has run an ad campaign in America.
MY TWO CENTS
It's about damn time. And I'm saying this not as a WhatsApp fan, but as a longtime Android phone customer.
All you iPhone / iMessage folks out there don't know the pain Apple has caused us Google diehards. When you send those little reactions to green bubbles like us, we get a ridiculous "[John Smith] liked ['See you at noon']". And sending group messages to a bunch of iPhone folks from my Pixel makes me feel like it's 2003 all over again, with individual replies randomly feeding in to my texts. No fun!
With WhatsApp (or any of its competitors), all phones are treated equally. So my dad's group chat can scream about snow days when there's only four inches on the ground and WHEN I WAS A BOY... in peace.