Post Malone Strips Down to Some Camo Briefs for 'Rugged' SKIMS Campaign
Post Malone for SKIMS.
Credit : Theo Wenner/SKIMS
Post Malone latest collab? Music to our ears.
The "Rockstar" singer, 30, teamed up with SKIMS for the brand's newest campaign, fronting a Western-inspired photoshoot to promote the clothing brand's growing menswear category.
The imagery takes on a "rugged" vibe as Malone poses against an expansive Utah ranch backdrop as seen in photos captured by photographer Theo Wenner.
Malone is wearing selection of comfort-driven silhouettes for the campaign, which marks the debut of SKIMS’ new Heavyweight Fleece fabrication. This premium innovation-driven material marks a first for the brand's menswear line.
“I’m all about comfort and feeling good in what I wear,” the singer shared in a press release. “These pieces are fun, the camo especially stands out to me. I’ve always been into camo.”
Founder and CCO Kim Kardashian said of the campaign, “Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign. This launch is a big moment for us, not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level. Having Post lead the campaign just felt like the perfect fit.”
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For the shoot, the Grammy-nominated artist wore a selection of relaxed, comfort-driven silhouettes, including the Heavyweight Fleece Jogger, Zip-Up Hoodie and SKIMS Basics T-Shirt. He paired it with a cowboy hat and boots to fit the Western-inspired theme.
The fleece brings a "rugged sophistication to everyday staples," per a SKIMS press release, which notes that the garment is designed for "warmth, durability and elevated comfort."
